New: July 2015


Mammoth Pet Products extends its Flossy Chew rope toy line with Extra braided rope tugs. Extra toys are up to 30 percent stronger than regular rope toys and help dogs maintain good dental hygiene while playing, tossing, tugging and flossing. Flossy Chew rope toys are made from premium materials in fun shapes and styles for dogs of all sizes. Extra toys have a suggested retail price of $4.99 to $6.99.



 Loving Pets introduces several products. Bella Spill Proof mats for cats are generously sized and feature raised edges to keep spills and splashes contained. They are made from BPA-free ABS Plastic, have non-skid feet and are available in blue. The Clip-On Dolce Dish has a colored polycarbonate base that adds a pop style to a classic dish. The base snaps on and off and is skid-proof. The dishwasher-safe dish is available in three sizes in Blue and Pink. The Osso Diner for dogs and Pesce Diner for cats offer a modern twist on a classic diner set. The bone-shaped Osso and fish-shaped Pesce are dishwasher-safe and feature a skid-proof, polycarbonate base. They are available in two sizes in Blue and Purple. The Wicker Dolce Diner has a molded wicker design and a skid-proof base. The dishwasher-safe diner is available in two sizes and three colors: Ivory, Chocolate and Black. Waggles are Made-in-the-USA snacks for dogs. They are 100 percent all-natural, U.S.-grown chicken skins that are wheat-free and gluten-free.



Pet Brands adds to its AKC Superfoods line with Treat Bars in four flavors. Treat Bars are wheat-, soy- and corn-free, with chicken as the No. 1 ingredient. This made-in-Ireland treat can be easily broken into pieces to make it a treat for any size dog.




PetRageous Designs introduces the Black Tie Banquet designer plastic bowl collection, which features both water- and food-themed bowls. The bowls are made of a durable cornstarch/melamine material. They are lightweight and feature non-skid rubber feet. Both bowls in the collection are six inches in diameter and have a four-cup capacity. Logos are positioned on the front-center of each bowl with “I Love Food” or “I Love Water,” with a heart-shaped decal representing the word “love.” The bowls are top-rack dishwasher safe and easy to maintain. Each bowl has a suggested retail price of $9.99.
Also from PetRageous Designs, Serve It Up Rubber Placemats are made of flexible rubber and feature a rim around the perimeter to keep spills contained. The placemats measure 21.06 in. in length by 12.40 in. in width to accommodate feeding and watering for dogs of all sizes. There are two mats in the collection, one in Aqua and one in Gray. They are non-slip mats and are easily cleaned by wiping with a damp cloth. They are also convenient for travel as they can be rolled up and stored. Each placemat has a suggested retail price of $14.99.




Ethical Products debuts Super Safe silicone dog toys. Super Safe toys are tested and approved for quality and safety. The flexible silicone is designed for small dogs, puppies and non-aggressive chewers. Super Safe toys are non-toxic, BPA- and phthalate-free, bacteria-resistant, freezer-safe and made with FDA-approved materials. The toys are dishwasher safe, and they pass children’s toy safety standards (ASTM and CPSIA). They are available in four styles and three colors. They have a suggested retail price of $5.99 to $6.99.
Ethical Products also introduces Kitty Fun Tubes cat toys. Kitty Fun Tubes are fun, springy mesh tubes that will keep cats entertained for hours. Pet owners just push down and release to make the tubes fly high and bounce erratically, keeping playtime stimulating. The toys have a suggested retail price of $3.49.





Plato Pet Treats launches Small Bites, treats that are nearly 90 percent lower in calories than the average treat. Small Bites contain single-source and novel proteins, not a mix of different meats, which is especially good for dogs with skin issues, allergies and food sensitivities. Plato’s newest treats are slow-baked in-house, completely free of added sugars, artificial preservatives, by-products, artificial colors, protein-meals, soy, wheat, corn and fillers. They are never freeze dried. Small Bites are available in two varieties—Organic Chicken and Duck—and have a suggested retail price of $7.35 for a 4-oz. bag, and $15.29 for a 10.6-oz. bag.






Friskies introduces Pull ‘n Play cat treats. These tender, edible strings offer a new way to treat and play. They are available in three flavors: Chicken & Cheese, Salmon & Shrimp and Tuna & Crab.
Pull ‘n Play can be used alone or in conjunction with Wobbert, a wobbly cat toy that can accommodate two treats at once. Pull ‘n Play strings fit into Wobbert’s ears and Friskies Party Mix treats go into its belly.





PetMatrix adds DreamBone Butcher’s Cut Long Lasting Mighty Chews to its collection of healthy dog chews. DreamBone is designed to be beneficial to dogs’ dental and overall health, and to create mental stimulation. Butcher’s Cut Mighty Chews have a hard-chew pork flavor outside and chew-surprise pork flavor center. The chew helps to satisfy tough chewers without the danger of sharp splinters or choking hazards. It is made with tapioca flour, rice flour, real chicken and potato starch, so it is easy to digest.




 F.M. Brown’s Sons, Inc. presents Extreme! Party Mix & Extreme! Veggie Mix Treat Bars for pet birds and small animals. Each nutritious treat bar is packed with seeds, grains, fruits and vegetables. The treat bars help stimulate the natural foraging instinct and relieve cage boredom. An easy-to-use cage clip is included. Extreme! Party Mix & Extreme! Veggie Mix Treat Bars have a suggested retail price of $2.99.




Nerf Dog releases three toys. The Arrowhead Slinger is made from durable, ultra-plush and rubber trackshot in bright colors. It launches up to 75 ft. for extended interactive play with the pet. Arrowhead Slinger has a suggested retail price starting at $7.99.
The Stomp Launcher launches any standard tennis ball up to 75 ft. The sturdy, plastic stomper needs no adjustment, as the neck is already angled for optimal loft. The Stomp Launcher is foot activated, and no batteries are required. A tennis ball is included. The toy is 10 inches long, and it has a suggested retail price starting at $15.99.
The Nerf Dog Dogtrax line features a wide range of ultra-tough rubber toys forged into an ultra-grip, tire-tread texture. Dogtrax squeak, retrieval, tug and feeder toys come in a variety of sizes and shapes, and they are for toss and fetch, or solo play sessions. The Dogtrax squeak ball and squeak football are made of a durable rubber, and they make an interactive squeaking sound. Tug toys include the Tire Wheel Tug made with cotton rope, the sleekly shaped Tire Glide Tug with nylon strap, and the large rubber Tire Infinity Tug. Dogtrax toys have suggested retail prices ranging from $5.99 to $10.99.





Hunter Manufacturing presents a line of NFL and college team-licensed bandanas, collars and fetch toys for dogs. There are over 800 SKUs in the collection. The collars are available in sizes XXS to XXL, made of polyester webbing and feature side, quick-release buckles. The machine-washable bandanas are available in S/M and L/XL, and slide onto the dog’s collar. The products in the line have suggested retail prices ranging from
$8.99 to $14.99.



Cloud Star introduces Buddy Biscuits Grain Free Teeny Treats. These little treats are made with simple, wholesome and natural ingredients and are available in Roasted Chicken and Peanut Butter flavors. They are free of grain, gluten, corn, soy and anything artificial. These bite-sized treats are perfect for small dogs, training or treating on the go. They are shaped like “gingerkids,” and the 7-oz. box has a suggested retail price of $6.45.




Marshall Pet Products introduces Advanced Hydrogel Wound & Skin Care, a micro-barrier gel using patented Ion Dispersion Technology (IDT). It helps protect the wound and removes dead tissue while creating a protective micro-barrier for the skin cells to regenerate and renew themselves. It is a safe, no-rinse formula that is long-lasting and antibiotic-free. It is temperature resistant, and it cleans, debrides and enhances wound recovery.




Pet ‘n Shape launches larger packages of the All-Natural Chicken Feet in 1-lb. and 2-lb. tubs.
Also new from Pet ‘n Shape, Natural Beef Lung CHUNX are roasted, crunchy treats that are made and sourced in the USA. The treats are made from natural beef lung, and they are available in Rich Peanut Butter, Sizzling Bacon and Cheddary Cheese flavors. They have no artificial colors, additives or preservatives. CHUNX are available in 4-oz. and 1-lb. packages, as well as 2-lb. tubs.
There are also new Chicken Jerky and Beef Jerky Strips and Stix. The Beef or Chicken Strips are available in six-pack Medium and six-pack Large. Chicken or Beef Stix are available in eight-pack Medium and eight-pack Large. They are made in the USA and contain no wheat, corn or soy.



Petsport extends its line of eco-friendly canvas toys.  
Canvas Crawlers are bug-shaped toys for dogs to tug and catch. They come in a four-pack that includes a Spider, Beetle, Ladybug and Fly.
Forest Friends are made from canvas material that is double stitched for added strength, with embroidered eyes and colorful screen-printed details. They come in a three-pack that includes a Deer, Moose, and Bear.
Safari Suede toys are made from faux suede and canvas material, with embroidered eyes detail. They come in a three-pack of Elephant, Rhino and Hippopotamus.
Bushy Buddies are tug and toss toys made from canvas, corduroy and chenille. They are available in a three-pack of Raccoon, Skunk and Hedgehog.



Dexas International had added colors and sizes to its Popware for Pets line of collapsible/expandable bowls and feeders. The brand also added a charcoal gray Grippmats pet bowl placemat, based on customer and consumer feedback. The collapsible double-feeder bowls have suggested retail prices of $9.99 for small, $14.99 for medium and $19.99 for large. Travel cups come in two sizes and four colors, and the suggested retail prices are $5.99 for small and $7.99 for large. The Grippmats have a suggested retail price of $12.99.




SmartyKat expands its line of electronic toys with Twinkle Time, quiet light-up toys that are designed for play after dark.
Twinkle Tipper toys are light-up balance toys that twinkle and blink with every touch. They are available in pink with an owl design and dangling feathers, and in blue with a moon motif with dangling stars and ribbons. They have a suggested retail price of $8.99.
Twinkle Bug toys have fuzzy plush heads and soft plastic bodies that come in pink with antennae, and in blue with a yellow body and blue felt wings. They have a suggested retail price of $6.99.
Sweet Dreamer toys are soft and fuzzy with touch-activated violet lights. The small fabric toys are available in sheep and owl shapes. They have a suggested retail price of $7.99.
Cloud Kicker toys are jumbo plush toys with lights that blink with every swat and shake, and are made from soft fabrics. They have a suggested retail price of $9.99.
SmartyKat also introduces electronic toys designed for high-energy daytime play when noise is not an issue. Cruzin’ Critter is a lizard that cruises on two motorized wheels while his little legs twirl to create the illusion of crawling. It features soft, textured fabrics and replaceable batteries, and it has a suggested retail price of $12.99.
Flicker Buddy toys combine a flashing light ball with a refillable catnip toy. They are available in bird and squirrel designs, and each comes with a tube of SmartyKat Organic Catnip. They have a suggested retail price of $9.99.
Chit Chatter soft plush toys feature touch-activated realistic chirps to excite cats. They are available in roly-poly bird and chipmunk designs with real feather tails. They have a suggested retail price of $6.99.



Fancy Feast introduces Purely Fancy Feast, complete and balanced entrées featuring real, recognizable pieces of chicken, seafood or beef. The diets are made with natural ingredients plus vitamins and minerals, and they do not contain by-products or fillers.
Purely Fancy Feast entrées are available in seven varieties: Natural Flaked Skipjack Tuna Entrée in a Delicate Broth, Natural Seabass & Shrimp Entrée in a Delicate Broth, Natural Steamed Wild Alaskan Salmon Entrée in a Delicate Broth, Natural White Meat Chicken & Shredded Beef Entrée in a Delicate Broth, Natural White Meat Chicken Entrée in a Delicate Broth, Natural White Meat Chicken & Flaked Tuna Entrée in a Delicate Broth and Natural Tender Tongol Tuna Entrée in a Delicate Broth. Purely Fancy Feast has a suggested retail price of $1.29 per 2-oz. tub.





NiteBeams presents extra-large LED lighted collars that fit dogs weighing 110 to 200 lbs. The collars are available in Neon Green and Fire Red.  Also new from NiteBeams are LED running gloves that dog walkers can wear if they are walking their pups at night. The gloves are washable and have a suggested retail price of $34.95.
Also for nighttime dog walkers, NiteBeams offers a waist belt that lights up and has pockets to hold a smartphone and waste bags. The waist belt has a suggested retail price of $30.



Natural Chemistry introduces lavender dog grooming products made with natural lavender oil. All of the products are pH-balanced and paraben-free. Natural lavender oil soothes and relaxes the dog to make the bathing experience more pleasant. The 16-oz. Lavender Shampoo and 16-oz. Lavender Conditioner each have a suggested retail price of $11.99. The 8-oz. Lavender Detangler also has a suggested retail price of $11.99, and the 3.38-oz Lavender Scented Spray has a suggested retail price of $6.99.




Aspen Pet launches Paracord Collars and Leashes. Hand-braided and featuring a durable webbed core, Paracord Collars and Leashes are available in assorted colors. The custom-fit, fixed-length collars have metal buckles, and the leashes have metal snap hooks. The small collars measure 3/4 in. by 14 to 18 in. and have a suggested retail price of $12.99. The medium collars measure 1 in. by 18 to 22 in. and have a suggested retail price of $14.99. The large collars measure 1 in. by 22 to 26 in. and have a suggested retail price of $14.99. The leashes measure 3/4 in. by 5 ft. and have a suggested retail price of $19.99.


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