About Us


What is The Pet Aisle?
The Pet Aisle is a special section in Grocery Headquarters magazine, published three times a year, designed to educate mass retailers on the pet category. These big-box stores are placing more emphasis on their pet aisles, realizing their importance to their overall operation and their ability to build incremental sales.

Who is The Pet Aisle written for?
The Pet Aisle is written to educate pet buyers and key decision makers at mass, grocery, wholesale clubs, drug and dollar stores about industry trends, marketing ideas and new pet products available on the market.

Who receives The Pet Aisle?
The Pet Aisle’s circulation is mailed to Grocery Headquarters’ subscribers, who specifically buy for the pet category. The total circulation of each “issue” of The Pet Aisle is 33,000. 

Who are these carefully selected retailers?
The Pet Aisle goes to buyers at the most important mass market retailers including: Walmart, Target, Safeway, Publix, Supervalu, Stop ‘n Shop, Albertsons, Costco, Sam’s Club, Giant Eagle, Wegmans, Kroger, CVS and Family Dollar.


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