Ainsworth Pet Nutrition Partners With Spotify
Ainsworth Pet Nutrition, manufacturer of the Rachael Ray Nutrish line of pet food and treats, has partnered with Spotify to sponsor four of the music streaming service’s popular playlists throughout 2017 as part of its “Moments that Matter” campaign.
As part of the yearlong partnership, music lovers will be served advertisements for Rachael Ray Nutrish while listening to playlists that align with the brand’s specialized recipes for dogs and cats. The first sponsorship, which launched on Feb. 1, aired during Spotify’s “Dinner” moments and focuses on the brand’s successful Dish from Nutrish Ultra Premium dry dog food. Inspired by real recipes from Rachael Ray’s kitchen, Dish from Nutrish features whole ingredients and includes real U.S. farm-raised chicken or beef as the No. 1 ingredient.
Rachael Ray Nutrish will also sponsor Spotify’s Outdoor, Chill and Holiday moments during July, October and December, respectively. Pittsburgh-based Ainsworth says that over the past year retail sales of Nutrish have climbed to nearly $440 million. A portion of proceeds from each sale of Nutrish is donated to the Rachael Ray Foundation, which helps animals in need through Rachael’s Rescue.