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Eating Clean

When shoppers are seeking out diets for their pets, they’re looking for Earth-friendly, clean formulas that feature wholesome ingredients with minimal inclusions.

Home for the Holidays

After a tumultuous year, preparing for the holiday season will be more important than ever.

Stronger Than Ever

In a world that’s been turned upside down by the COVID-19 pandemic, one thing’s for sure—the pet industry has made the most of the grim situation and, once again, demonstrated its durability.

Setting Boundaries

The pet enclosures and barriers category has evolved to align with the values of consumers who want to ensure the comfort—and safety—of their animals.

Naturally Living

Natural health and wellness products come in all shapes and sizes, and it’s up to retailers to convey the capability of these products.

Talking ‘Bout My Generation

All pet parents are looking for unconditional love and companionship, but different age groups often seek out products that align with their respective lifestyles.

Au Naturale

Pet owners are increasingly favoring natural foods and treats for their dogs and cats, making this a fairly dynamic category for pet specialty retailers.

Seeking Out Sustainability

Incorporating sustainable practices into a pet business will have multiple long-lasting benefits.

Farm to Table Freshness

When it comes to fruit and vegetables in pet nutrition, the best tool for selling these products is education.

Collaboration, Convenience & Credibility

Stewart Shanley, CEO of Earth Animal, and Michael Baker, president of Pet Food Experts, discuss what their companies have learned through the Coronavirus pandemic.

Tag, You’re It!

Pet ID tags have the potential to be a profit center if retailers are strategic about offering fresh and diverse options.

What We Learned from the DCM Crisis

It’s time to take a retrospective look at how the FDA’s report on the alleged connection between DCM and grain-free dog food impacted and changed the pet industry.

Beyond a Fringe Movement

Increasingly, pet parents are turning to health and wellness products similar to those used for their own personal well-being in order to treat their animals—including those that contain CBD.

Supplementing Success

Retailers already know the supplement category is a gold mine, but they may not be harnessing it to its full potential.

Attitude Check

In order to ensure morale stays high, it’s important to take an introspective look into your own attitude to see how it’s affecting your employees.

Double Duty

Functional treats have the ability to offer pets benefits beyond what traditional treats can provide.

All About Hemp

Manufacturers of hemp-based pet products say items are in demand, but retailers should pay close attention to ingredients.

Technologically Speaking

When it comes to marketing pet technology, there needs to be a balance between demonstrating its purpose while highlighting its advantages.

Mess Management

The stain and odor management category is an opportunity for retailers to showcase their knowledge and point customers in the right direction.

Building on a Legacy

For more than 150 years, the family behind Fromm Family Pet Food has been a pillar of the local communities in which their American dream became a reality.
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