The future of the pet aisle in mass and grocery stores depends on whether manufacturers and retailers keep up with pet owners’ changing demands.
As dressing dogs up-either in fun costumes or functional yet fashionable clothing-gains traction, manufacturers are giving pet owners lots of stylish options and pet retailers profitable opportunities.
Go premium or go home. That seems to be the strategy for private-label pet product manufacturers that know consumers want more than inexpensive versions of branded items.
Consumer demand and federal regulations are driving the trend toward more transparency and oversight in the sourcing of pet products.