With more people seeking out limited-ingredient and grain-free recipes, these offerings have moved into the mainstream.
Global Pet Expo will have new exhibits and new items, including many for the grocery channel.
Grocery retailers that emphasize health and nutrition can succeed in this changing category.
Consumer demand and federal regulations are driving the trend toward more transparency and oversight in the sourcing of pet products.
Paul D. Cooke, vice president/director industry development for Nestlé Purina Pet Care, discusses how his company continues to innovate the pet food category in the mass market.