When shoppers are seeking out diets for their pets, they’re looking for Earth-friendly, clean formulas that feature wholesome ingredients with minimal inclusions.
Building a compelling dog food and treats inventory requires pet specialty retailers to be on top of what’s important to pet owners in order to get these customers through their doors.
Treats within the feline category are now made with ingredients that will keep cats happy, while setting consumer minds at ease as they purchase quality products.
Freeze-dried food and snacks are beneficial to dogs and retailers alike.
With more people seeking out limited-ingredient and grain-free recipes, these offerings have moved into the mainstream.
Global Pet Expo will have new exhibits and new items, including many for the grocery channel.
Grocery retailers that emphasize health and nutrition can succeed in this changing category.
Consumer demand and federal regulations are driving the trend toward more transparency and oversight in the sourcing of pet products.
Paul D. Cooke, vice president/director industry development for Nestlé Purina Pet Care, discusses how his company continues to innovate the pet food category in the mass market.