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July 2014

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15 Minutes of Fame

Kroger sent its top executives on the road in mid-June to tell the world about its strong profits. I completely understand why.

Naturally Profitable

Mass-market shoppers are increasingly looking for pet products that meet various basic needs, while offering a natural or eco-friendly proposition.

High Variety for Active Pets

In Southern California’s outdoor-loving community of Granada Hills, Ralphs supermarket provides convenience and variety for pets that are ready to hit the happy mountain trails.

Above and Beyond

Paul D. Cooke, vice president/director industry development for Nestlé Purina Pet Care, discusses how his company continues to innovate the pet food category in the mass market.

Planning on Impulse

Impulse sales are all about getting shoppers to add an extra item to their cart in the spur of the moment—but the process of making that happen takes planning and careful strategy.
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