July 2015

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Right On Target

A number of grocery retailers have expressed what is becoming a strong level of concern that they may need some additional expertise to successfully run their pet section, especially the supplies side of the category.

The Meijer Touch

A Meijer store in Lansing, Mich., engages animal owners with a large, highly visible pet department stocked with a comprehensive selection that even includes live fish.

Environmentally Responsible Pups

Pet ‘n Shape launches larger packages of the All-Natural Chicken Feet in 1-lb. and 2-lb. tubs.

No More No Frills

Go premium or go home. That seems to be the strategy for private-label pet product manufacturers that know consumers want more than inexpensive versions of branded items.

New: July 2015

Check out these recently released products for dogs, cats and more.

Safer Sourcing

Consumer demand and federal regulations are driving the trend toward more transparency and oversight in the sourcing of pet products.

World’s Best Cat Litter Donates

Muscatine, Iowa-based World’s Best Cat Litter has partnered with four Internet celebrity cats to launch another round of the GiveLitter cat charity, which allows online cat lovers to donate 50,000 pounds of litter to shelter cats with just the click of a mouse.

Hartz Launches Campaign

Secaucus, N.J.-based Hartz launched a national consumer campaign—No F&T—to educate pet owners on the importance of year-round flea and tick protection. 

Worldwise Acquires Quaker Pet Group

San Rafael, Calif.-based Worldwise, maker of SmartyKat and TrustyPup branded pet products, has acquired Quaker Pet Group (QPG) and its popular dog toy and pet carrier brands. The two companies will operate on the Worldwise platform.

Mammoth Revamps Website

Los Angeles-based Mammoth Pet Products has updated its website as part of the toy manufacturer’s celebration of its 20th year in business.

Purina Named Most Trusted

St. Louis-based Purina was named America’s most trusted pet food brand for 2015.

Ethical Updates Logo

Bloomfield, N.J.-based Ethical Products Inc. debuted an updated logo for its more than 60-year-old Spot brand. The new logo features the word “SPOT” inside the familiar red circle, with the tagline “We Love Pets” to communicate the company’s commitment to pets.
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