New: March 2015
introduces new and improved, USA-made Chicken Breast Jerky available in Happy Hips and Vitality formulas. The jerky is made with USA-sourced chicken breast, and boosted with vitamins and supplements.
Dogswell Vitality contains flaxseed oil, and vitamins A and E. Dogswell Happy Hips contains glucosamine and chondroitin. Both feature chicken as the No. 1 ingredient. The 13.5-oz. package has a suggested retail price of $17.99.
Earth Friendly Products
Pet Shampoo has a new formula with improved foaming and efficacy, with the addition of plant-derived odor removers. The company also added lavender and peppermint essential oils, which are natural insect repellents and provide a clean scent for the pet’s coat. Earth Friendly Products Pet Shampoo has a suggested retail price of $5.99.
Ethical Products debuts its line of durable dog toys—Play Strong. Play Strong toys are made from a unique rubber/TPR formulation and are virtually indestructible. The toys are designed to satisfy tough chewers that go through other toys in minutes. In addition, the hollow center is ideal for treats or peanut butter. Play Strong toys float and can also be used for playing fetch. There are eight styles—three assorted size balls, three assorted size bones, a stick and a trident. All Play Strong toys have a lifetime guarantee. They have a suggested retail price of $5.99 to $20.99.
F.M. Brown’s Sons, Inc. launches Extreme! Gourmet Food for Small Animals. Available for Rabbits, Guinea Pigs and Hamsters, Extreme! Gourmet is an all-in-one food and treat fortified with vitamins and minerals. These daily diets are loaded with real fruits, vegetables, nuts, seeds and grains. The colorful shapes and textures add variety to help make mealtime fun while providing a source of activity to help reduce cage boredom. The food also has added beneficial bacteria to support healthy digestion, and natural preservatives. Extreme! Gourmet Food for Small Animals has a suggested retail price of $7.99 to $11.99.
Full Life Trainer’s Choice adds bacon to its Pantry Pack offerings. The bite-size treats are for trainers to use in training, or for pet parents to reward their dogs. Each treat has 3 calories, and each morsel contains 60 percent real meat. The larger, 10-oz. re-sealable Pantry Packs are designed to keep each treat fresh, moist and delicious.
Hartz launches Hartz Fresh Scent Deodorizing Litter Beads to add a fresh scent to the litter box. The beads are available in three scents: Spring Meadow, Cool Mountain Wind and Wildflower Fresh. The user sprinkles the
beads on any cat litter for continuous freshness and odor elimination with no dust
or mess. They have a suggested retail price of $3.79 to $3.99.
Lincoln Bark revamped the original recipe of its Sweet Little Butterpup dog treats. The treats have seen two changes: the addition of peanut flour and the replacement of canola oil with coconut oil. The treats are still powered by the superfood chia seeds, which are loaded with more omega-3 fatty acids than salmon, more calcium than milk and more antioxidants than blueberries. The nutrients in chia seeds give dogs a shiny coat and healthy skin, improved digestion and joint mobility.
Also, Lincoln Bark recognized how much dogs love the treats’ peanut butter flavor, so the company added an extra boost of this base. All of Lincoln Bark’s treats are made in the USA from 100-percent all-natural ingredients. The treats have a suggested retail price of $10.99.
Loving Pets presents two products.
The Bella Bowls Coastal & Cosmopolitan Collections feature fashion, function and affordability. They are available in three sizes, and have the on-trend colors and patterns of Loving Pets’ top-selling stainless steel Bella Bowls. The Coastal Collection comes in six colors, and the Cosmopolitan Collection comes in two colors. The Bella Bowls have suggested retail prices of $7.49 to $17.99
Also from Loving Pets, Puffsters Air-Puffed Chips for Dogs are 100-percent made in the USA. Puffsters Chips are an all-natural, air-puffed and low-fat dog snack that contains no gluten, grain, soy, glycerin or wheat. Each of the four Chicken snack combinations—with Sweet Potato, Apple, Cranberry or Banana—have only 10 calories. Puffsters have a suggested retail price of $8.99.
Mammoth Pet Products presents the Flossy Chews SnakeBiter Iguana. SnakeBiter toys are made from premium materials in fun shapes and styles for dogs of all sizes. The toys are designed to help pups maintain good dental hygiene while playing, tossing, tugging and flossing. The Flossy Chews SnakeBiter Iguana has a suggested retail price of $9.99.
Blue Dog Bakery, which makes Peanut Butter and Molasses, Pumpkin and other vegetarian treats, introduces a meat treat. All-natural Deli Sticks are protein-packed meat sticks made with 100 percent premium USA beef. Like Blue Dog Bakery’s other products, Deli Sticks contain no animal by-products, artificial flavors, colors or preservatives. They are also free of corn, wheat, soy and unnecessary fillers. Deli Sticks are available in two sizes. The 4.8 oz. has a suggested retail price of $5.99, and the 7.8 oz. has a suggested retail price of $8.99.
introduces Cross-Ropes Dog Toys. Cross-Ropes are durable ballistic-style nylon toys that squeak and feature cotton rope for tugging. The toys are designed to be ideal for all size dogs, and are especially for the dog that tends to be tougher on toys. They come in assorted colors and have a suggested retail price of $5.99 to $9.99.
’s naturally based DeFlea Carpet Powder kills fleas, ticks and bed bugs on carpets. The user simply shakes powder on the carpet, and vacuums 12 hours later. DeFlea Carpet Powder contains food grade DE and can also be used around dogs of all ages. It has a suggested retail price of $17.99.
Natural Chemistry’s DeFlea Dog Powder kills fleas, ticks and bed bugs on dogs of any age. The naturally based product contains food-grade DE and is a dry alternative to sprays and shampoos. DeFlea Dog Powder has a suggested retail price of $13.99.
Nite Beam Products, which makes arm and leg bands with LED lights for runners to wear at night, also makes products for pets. Nite Beam’s pet collars and leashes can be seen up to a half mile in darkness and can be worn in any weather. The Small, Medium and Large collars have a suggested retail price of $25. The X-Large (up to 30-in. neck size) collar for dogs has a suggested retail price of $30. The leashes have a suggested retail price of $30. Nite Beam offers a full line of POP displays including electronic display boards for retailers.
ökocat Natural Cat Litter brand introduces ökocat Soft Step. It is made of extra lightweight, fine wood granules that are soft on cats’ paws. A high-performance clumping litter, ökocat Soft Step is ideal for declawed cats, senior cats, kittens and cat owners transitioning away from clay or chemical-based litter to a natural cat litter. The litter is available in three package sizes, which have suggested retail prices of $8.99, $13.99 and $19.99.
Omega Paw adds Smoky Bacon flavor to the Treat Ball Treat line. The treats are suitable for all of Omega Paw’s Treat Balls and for training. The treats are naturally preserved, wheat free and come in a resealable bag. The 7-oz. stand-up bag has a suggested retail price of $13.99.
The OurPet’s Company extends its line of Pet Zone cat toys with four products.
The Pet Zone Pounce House Cat Tunnel provides a place for a feline’s favorite pastimes, such as snoozing, running, pouncing or chasing. The Pounce House is portable and collapsible for easy storage. With dimensions of 60 in. long by 10 in. wide, the cat tunnel provides ample space for hiding. It also features a peephole for quick getaways. The vinyl tunnel has bright colors, is easy to clean and is durable enough to withstand energetic cats. The Pet Zone Pounce House Cat Tunnel has a suggested retail price of $11.99.
The Pet Zone Romp-A-Round Floor Toy provides a multi-sensory play experience with many stimulating options. Cats can chase the jingling balls around the track, swat the 360-degree spinning feather toy, or dine on treats or kibble from the special tray. The jingling balls can be swapped out with standard toy balls. The Pet Zone Romp-A-Round has a suggested retail price of $5.99.
The Pet Zone Kitty Kicker can help a cat exercise. The toy keeps cats entertained and energized with soft fur, dangling “arms” to bat and swat, and a body filled with fragrant North American-grown catnip. The Pet Zone Kitty Kicker has a suggested retail price of $4.99.
Pet Zone Catnip Crinkle Disks were designed to indulge natural instincts and keep cats positively engaged with the world around them. The Crinkle Disks feature colors and textures to stimulate the senses and encourage cats to jump, pounce and chase. Cats can bat and paw, and enjoy the texture and sounds. Pet Zone Catnip Crinkle Disks have a suggested retail price of $3.99.
Petmate presents Ruffmaxx Rubber Camo Collars and Leashes. The camouflage pattern is ideal for outdoor enthusiasts and their pets. The easy-to-clean rubber is designed for everyday use, and it is available in pink and brown color combinations. The 5/8-in. by 10- to 14-in. collar has a suggested retail price of $12.99. The 3/4-in. by 14- to 20-in. collar has a suggested retail price of $12.99. The 1-in. by 16- to 26-in. collar has a suggested retail price of $14.99. The 3/4-in. by 6-ft. leash has a suggested retail price of $16.99.
Pet n’ Shape offers a counter display unit of its Long Lasting Chicken Chewz 8-pack. The Chewz combine quality compressed rawhide wrapped with 100-percent natural chicken breast fillets, and are sprinkled with brown rice crispies. Pet n’ Shape Long Lasting Chewz are fortified with glucosamine and chondroitin to help maintain the dog’s healthy joints. The Chewz contain no wheat, corn or soy, are safe and highly digestible, and will not stain carpets. The chewing action helps clean the dog’s teeth.
Petsport adds Tail Twisters to its eco-friendly line of toys. These twisted animal toys are made of earth-friendly sisal and plush material. Tail Twisters come in an assorted three-pack of a fox, skunk and raccoon, with embroidered eyes, furry tails, and a squeaker inside. The spiral shape is also suitable for tug-of-war action. Tail Twisters have a suggested retail price of $8.99.
Nestlé Purina PetCare introduces two products for cats, and one for dogs.
For adult cats that struggle with sensitive stomachs, Purina
Cat Chow’s latest formula is Purina Cat Chow Gentle. It is suitable for feeding all adult cats, but the formula is designed especially for the ones with digestive sensitivities such as stomach upset. Its natural fiber blend, high-quality protein and no added artificial colors help promote healthy digestion without compromising on 100-percent complete and balanced nutrition. The food is available in 3.15-lb., 6.3-lb. and 13-lb. bags. For more information.
introduces Tidy Cats 4-in-1 Strength cat litter. It is formulated to combat the three greatest offenders of an odor-free home—ammonia, fecal odor and urine odor—while offering powerful clumping. Tidy Cats 4-in-1 Strength is available in three sizes. The 14 lb. has a suggested retail price of $6.69 to $7.29. The 20 lb. has a suggested retail price of $8.29 to $9.29. The 35 lb. has a suggested retail price of $12.99 to $13.99. All are in line with pricing for other Tidy Cats clumping litters.
launches Purina ONE SmartBlend True Instinct with Salmon & Tuna. The food is nutrient dense and features 30 percent protein, including real salmon as the No. 1 ingredient, omega-3 fatty acids to support a healthy immune system, and omega-6 fatty acids to promote a radiant coat and healthy skin. The formula also includes twice the amount of tender, meaty morsels that dogs love, compared to Purina ONE Lamb & Rice. Purina ONE SmartBlend True Instinct with Salmon & Tuna is available in four sizes. The 3.8 lb. has a suggested retail price of $7.99, the 7.4 lb. has a suggested retail price of $12.99, the 15 lb. has a suggested retail price of $21.99, and the 27.5 lb. has a suggested retail price of $33.99.
Rush Direct, Inc. Pet Products presents Stellar bowls—four lines of pet bowls to suit different needs. The four lines are Strong, Elite, Plus and Creative. Strong bowls are affordable and high quality. Elite bowls are distinctive, resilient and upscale. Plus bowls have added benefits, such as a slow-feeding shape. Creative bowls feature innovative designs. The entire collection consists of about 50 SKUs total, and the bowls have suggested retail prices ranging from $4.99 to $35, depending on the size and style.
presents the TrustyPup EcoRest CuddleCouch, a dog bed filled with a material made from recycled plastic bottles. EcoRest is created by heating small chips of recycled plastic while spinning them to form a fluffy fiber. The fill is not only an innovative use of a recyclable resource, it also outperforms other fills in terms of comfort, loft, resilience and durability.
The TrustyPup CuddleCouch is a rectangular couch-style dog bed with side bolsters that surround dogs with both support and a sense of security. The bed also includes a lowered front entryway. The CuddleCouch measures 19 in. by 15 in. by 7in. and is available in Damask Tan, Damask Gray, Geo Circle Tan and Geo Circle Blue cloth covers and is machine washable. The bed has a suggested retail price of $14.99.
Wahl introduces two lines of grooming tools for pet owners to use on their pets at home.
One line includes a large slicker brush, large combo brush, double-row rake with shedding blade, nail clipper and other items. The tools have ergonomic handles, non-slip materials, and are orange and white. They have suggested retail prices of $7.99 to $9.99.
Wahl’s other line features tools that are slightly smaller in size. These include a slicker brush, a double-sided brush, nail clipper and other items. They are also ergonomic with non-slip materials, and are green and white. They have suggested retail prices of $5.99 to $6.99.
Worldwise expands its SmartyKat Excitement line with catnip toys in a variety of forms to appeal to differing play styles. SmartyKat catnip is organically grown and processed without chemicals. It contains only leaves and blossoms with no inert fillers.
GiddyNip is a soft, fish-shaped refillable catnip toy in a multi-plush texture of terrycloth fabric. The Velcro closure makes it easy to refill and comes with a fresh two-gram tube of organically grown catnip. It has a suggested retail price of $3.99.
FishyNip releases the catnip scent without the mess. The user can twist the plastic fish apart and fill it with catnip. The catnip-diffusing toy is made with recycled plastic, and it has a suggested retail price of $2.99.
Both GiddyNip and FishyNip can be refilled with the SmartyKat Organic Catnip tube. The convenient two-gram tube keeps the right amount of catnip fresh for when the cat owner needs it. It has a suggested retail price of $1.99.
For concentrated catnip power without the mess, there are compressed catnip toys like ZipNip. This X-shaped toy with natural jute rope teasers is designed to be easy for cats to pick up and play. It has a suggested retail price of $2.99.
CatnipChase is a hollow recycled plastic ball in the shape of a ball of yarn with compressed catnip pellets inside. It has a suggested retail price of $1.99.
CatnipStix is a three-pack of brightly colored candy-shaped toys that are completely stuffing free and packed with catnip. The three-pack has a suggested retail price of $3.99.
Critter Bliss is a floppy catnip crinkle toy available in bug and hedgehog shapes with terrycloth bodies. It has a suggested retail price of $2.99.
presents several products under its Rachael Ray brand, for dogs and for cats.
Rachael Ray Nutrish Zero Grain Beef with Bison Recipe is made with real beef and bison raised on U.S. farms, and has zero grains, glutens or fillers, and no poultry by-product meal. The 3.5-lb. bag has a suggested retail price of $11.99.
Rachael Ray Nutrish Wet Food for Dogs Variety Pack contains Hearty Beef Stew, Tail-Waggin’ Turkey Recipe and Chicken Paw Pie in one convenient six-count variety pack. The food has simple, wholesome ingredients with no meat by-products, artificial preservatives or flavors. The 6-pack has a suggested retail price of $11.99.
Rachael Ray Nutrish Chk’n Drumstix are grain-free treats that are made in the USA and have real chicken as the No. 1 ingredient. They have a suggested retail price of $4.99.
Rachael Ray Nutrish Beefy Tips are grain-free treats that are made in the USA and have real beef as the No. 1 ingredient. They have a suggested retail price of $4.99.
Rachael Ray Nutrish For Cats Zero Grain Whitefish & Potato Recipe is the first Zero Grain offering from Rachael Ray Nutrish for Cats. The food features real Whitefish as the No. 1 ingredient and has zero grains, glutens or fillers, and no poultry by-product meal. The 3-lb. bag has a suggested retail price of $10.99.
Rachael Ray Nutrish Wet Food for Cats Chicken & Salmon Catterole Recipe consists of shredded chicken and flaked salmon in a sauce. The 2.8-oz. tub has a suggested retail price of $1.09.
Rachael Ray Nutrish Wet Food for Cats Chicken & Shrimp Pawttenesca Recipe features shredded chicken and whole shrimp in a savory sauce inspired by Southern Italy. The 2.8-oz. tub has a suggested retail price of $1.09.
Rachael Ray Nutrish Wet Food for Cats Chicken Lover’s Variety Pack consists of Chicken Purrcatta, Ocean Fish & Chicken Catch-iatore, and Paw Lickin’ Chicken & Liver recipes in one convenient 12-ct. variety pack. The 12-pack has a suggested retail price of $12.99.
Rachael Ray Nutrish Wet Food for Cats Seafood Lover’s Variety Pack consists of Ocean Fish-A-Licious, Lip Smackin’ Sardine & Mackerel, and Tuna Purrfection recipes in one convenient 12-ct. variety pack. The 12-pack has a suggested retail price of $12.99.