Building a compelling dog food and treats inventory requires pet specialty retailers to be on top of what’s important to pet owners in order to get these customers through their doors.
This assortment of treats for cats and dogs provides an added nutritional boost for pets in-between mealtimes.
Pet owners are looking beyond traditional dog food options as companies have begun manufacturing mixers and toppers to enhance the dining experience.
Consumer demand and federal regulations are driving the trend toward more transparency and oversight in the sourcing of pet products.
Paul D. Cooke, vice president/director industry development for Nestlé Purina Pet Care, discusses how his company continues to innovate the pet food category in the mass market.