Purina Helps Shelter Pets
Nestlé Purina and local pet shelters launched the “Consider A Shelter Pet” campaign to make sure residents of the St. Louis region get to know shelter pets as happy, healthy, lifelong companions. Officials for the St. Louis-based Purina, citing recent studies, note that currently only 27 percent of household pets nationwide, and 40 percent locally, come from shelters, due mostly to common misperceptions about the behavior, health and age of shelter pets.
The 2016 multimedia campaign, which showcased the beauty and personality of shelter pets, featured a Purina “Better Together” adoption event in October in St. Louis. Approximately 20 local pet shelters and rescue organizations brought dozens of adoptable pets. For any adoption made at the event, Purina offered to subsidize $50 toward individual adoption fees.
This is the third year of Purina’s campaign to inform people of the benefits of shelter pets. During the first year of the campaign, the online pet adoption website Petfinder.com saw a 27 percent increase in local web traffic. Last year, more than 2,000 people attended the inaugural Purina “Better Together” adoption event where 47 cats and dogs were adopted.